Business Editors, High-Tech Writers
NEW YORK & LONDON--(BUSINESS WIRE)--Aug. 2, 2000
AGENCY.COM (Nasdaq:ACOM), a leading international Internet professional services firm, announced today the completion of development for the launch of Mviva, a pan-European WAP portal developed in conjunction with Carphone Warehouse, the UK's leading independent mobile phone retailer.
AOL Europe is also a significant partner in the venture, with a 15% stake in Mviva.
In February 2000 Mviva awarded AGENCY.COM the contract to develop and implement a pan-European, multi access portal. AGENCY.COM, in tandem with Carphone Warehouse and AOL Europe, have created a richer, more valuable user experience for Mviva's mobile Internet customers.
Mviva is a transactional mobile portal, delivering content over a variety of handheld devices as well as the traditional PC. It provides access to a wide selection of content and services available from Mviva's carefully chosen partners. Users can shop, customize their news and sports results, access email, and make vacation, movie or restaurant reservations. Mviva has to-date made arrangements with over 50 third party content and service providers, to offer information, e-commerce and other services, including:
-- Universal inbox, e-mail, and diary
-- News headlines, breaking news, sports, travel and weather
-- Games, movie and theater listings and horoscopes
-- Transactions including gaming, auctions, share trading, CDs
and tickets
"Mviva is a great new way for users to experience the mobile Internet," Max Alexander, CEO of Mviva, said. "With it they can shop, get the latest news or read their email, either on their mobile phone or regular PC. What's more, it provides a personalized experience across both Web and WAP."
The service will initially be available in the U.K., France, Holland, Spain & Sweden, with content localized for each market. Mviva allows users to customize the services that they use on both their WAP phones and on the Web site and synchronise email and a digital diary.
"AGENCY.COM has helped us create a site that makes the best of the mobile Internet easily accessible to everybody," said Alexander. "Mviva is a technically advanced site, designed to make the mobile Internet an enjoyable reality for all users with WAP devices. It also allows for extremely efficient maintenance and upkeep, as it is totally synchronized with a single XML service description."
About Mviva
Mviva is the first independent, pan-European Internet portal and will be installed initially in WAP enabled mobile phones sold via the CPW Group. It acts as a gateway for customers who want to get connected to the mobile Internet, offering a range of its own and third party content and services. It is extremely easy to use and is available initially in 5 countries: UK, Holland, Sweden, Spain and France. Ultimately, there will be a roll out across all European countries that the Carphone Warehouse Group operates in.
Mviva is a multi-access internet portal, which means it will be accessible via mobile and fixed line communications devices including as well as mobile phones: PDAs, PCs, lap-top computers and interactive TV. Customers can subscribe to the service by either visiting the Mviva Web site or going into a CPW group store. The service will be available to them regardless of device or mobile network operator.
About Carphone Warehouse
Carphone Warehouse is the only pan-European retailer of mobile telephony products and services. It is the leading independent retailer of mobile phones and accessories in the UK, Ireland, France, Spain, the Netherlands, Belgium and Sweden, in terms of market share.
About AGENCY.COM
AGENCY.COM is a leading international Internet professional services firm. The company provides an integrated set of strategy, creative and technology services that takes clients from concept to launch and operation of their interactive businesses. Founded in January 1995, AGENCY.COM is headquartered in New York and has U.S. offices in Atlanta, Boston, Chicago, Dallas, Portland (OR), San Francisco, Woodbridge (NJ) and Vail (CO), with international offices in Amsterdam, Copenhagen, London and Paris, and an affiliate office in Singapore. AGENCY.COM serves a broad and diversified global client base in a variety of industries, including 3M, Bank of America, British Airways, Colgate-Palmolive, Compaq and Heineken. For investor information, please visit our Web site at http://www.agency.com/investors or call AGENCY.COM's Investor Relations line at 212/358-2702. To receive press releases going forward, please send contact information to investors@agency.com or call 1-877-721-3006 for a fax copy.
Matters discussed in this release may include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Factors that could cause actual events or results to differ from anticipated events or results include risk factors and other items that are contained in AGENCY.COM's reports and documents filed from time to time with the Securities and Exchange Commission.
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